The potential markets of video clips has caught the attention of traditional studios. In 2006, the producers of Lucky Number Slevin, a film with Morgan Freeman, Lucy Liu and Bruce Willis, made an 8-minute clip for YouTube. Celebrity in traditional media has proven to confer bigger popularity in clip culture.

Cyril Takayama, a Japanese-European magician, became famous by showing his theandric skills in Japanese TV magic show in 2004. His fame was achieved only in Japan and the international magicians’ culture, until his video clips were later spread across the Internet.

The potential markets of video clips has caught the attention of traditional studios. In 2006, the producers of Lucky Number Slevin, a film with Morgan Freeman, Lucy Liu and Bruce Willis, made an 8-minute clip for YouTube. Celebrity in traditional media has proven to confer bigger popularity in clip culture.

Cyril Takayama, a Japanese-European magician, became famous by showing his theandric skills in Japanese TV magic show in 2004. His fame was achieved only in Japan and the international magicians’ culture, until his video clips were later spread across the Internet.